The company Giacomo Alessi trading S.r.l. is aware of the importance of the personal data of its customers.

Therefore, it intends to inform and provide them with the maximum possible control over the management of personal information collected through this website (the “Site”).

1. DATA COLLECTION AND PROCESSING RESPONSIBILITIES ON THE SITE

The data controller for the data collected on the Site is Giacomo Alessi trading S.r.l.

Located at Largo Francesco Richini 6, 20122 Milan – Italy (hereinafter, the “Controller” or “Ceramiche Alessi”).

2. CATEGORIES OF DATA COLLECTED AND PURPOSES OF PROCESSING ON THE SITE

Through the Site, different types of personal data are collected and processed for various purposes.

Specifically:

(a) Personal data related to navigation, processed both to enable the correct functioning of the Site and for marketing purposes. In this regard, please read the specific Cookie Policy;

(b) Personal data voluntarily provided by the user (such as email address, personal data, password provided by filling out the registration form for the personal account on the Site). Also, lawfully acquired to respond to the user’s requests and provide services, assistance, and information regarding Ceramiche Alessi’s products and world.

(c) Personal data voluntarily provided by the user (such as personal data, postal address, phone number) in the context of registration processes, submission of product purchase order forms, conclusion of electronic commerce transactions. Also, for payments made, including other methods indicated on the Site, and interaction with users for activities functional and instrumental to sales (including delivery). To execute the purchase contract and provide necessary pre and post-sales assistance.

(d) With the express consent of the user, Ceramiche Alessi may process their personal data for marketing purposes. This includes sending information and updates on products, sales, promotional campaigns, events, and other initiatives promoted by Ceramiche Alessi, also in collaboration with business partners, and conducting specific market research.

The legal basis for the processing of collected data: (i) For purposes mentioned in (a), it resides in the Legitimate Interest of both Ceramiche Alessi to provide services related to the Site and the user to enjoy them; (ii) For purposes mentioned in (b), it is based on any obligation assumed by Ceramiche Alessi towards the user; (iii) For purposes mentioned in (c), the legal basis for the processing is the purchase contract between Ceramiche Alessi and the User, making it lawful for the Controller to process personal data to execute the agreed contract. For purposes mentioned in (d), it is based on the user’s consent to the processing.

3. METHODS OF PROCESSING PERSONAL DATA

Personal data collected through the Site are processed primarily using computer and telematic methods. Security measures are adopted to minimize the risks of destruction or loss, unauthorized access, or processing not permitted or not in line with the purposes of collection indicated in this Privacy Policy. However, due to the nature of online transmission, these measures cannot completely eliminate any risk of unauthorized access or data dispersion. It is recommended to periodically check that the computer has suitable software devices for protecting the transmission of data over the network, both incoming and outgoing (such as updated antivirus systems), and that the Internet service provider has adopted suitable measures for network data transmission security (such as firewalls and spam filters).

4. MANDATORY OR OPTIONAL NATURE OF DATA PROVIDING

Except for navigation data, the provision and collection of personal data through the Site, whether to address user requests and queries or for marketing purposes, is voluntary and optional. Non-provision does not limit the use of the Site but may make it impossible for Ceramiche Alessi to respond to information requests, send informational material, updates, newsletters, etc. Regarding the purposes in (c), providing the indicated data is necessary for concluding the purchase contract. Some of this data may be essential for providing other services on the Site related to sales or to comply with legal or regulatory obligations. Refusal to provide certain data necessary for these purposes may make it impossible for Ceramiche Alessi to execute the product purchase contract on the Site or provide related services, such as assistance, or comply with legal and regulatory obligations.

5. SCOPE OF COMMUNICATION OF PERSONAL DATA

Ceramiche Alessi communicates personal data of Site users only within the limits allowed by law and as communicated below. Personal data will be processed and known only by employees and consultants of Ceramiche Alessi but also by companies providing specific technical and organizational services related to the Site and the management of marketing and communication activities, as data processors or appointed processing agents. Personal data may be communicated to other recipients who will process them independently solely to execute the product purchase contract on the Site (such as the credit institution for payment services through PayPal). It is clarified that data processing will only be for the purposes indicated in this Privacy Policy and in compliance with the law. Furthermore, data may be communicated to police forces or the judicial authority, in compliance with the law and upon formal request by such entities. Or if there are reasonable grounds to believe that the communication of such data is reasonably necessary to (1) investigate, prevent, or take action regarding suspected illicit activities or assist state supervisory and control authorities; (2) defend against any claims or accusations by third parties or protect the security of their website and company; or (3) exercise or protect the rights, property, or safety of Ceramiche Alessi, its customers, employees, or any other party. Personal data will not be disclosed, communicated to international organizations, and will be transferred abroad only by guaranteeing levels of protection and safeguarding according to legal norms and within the EU.

6. CATEGORIES OF RECIPIENTS OF PERSONAL DATA

Ceramiche Alessi communicates personal data of Site users only within the limits allowed by law and as communicated below. Personal data will be processed and known by:

(i) Employees and consultants of Ceramiche Alessi, who operate as authorized subjects for processing and are instructed by the Controller himself;

(ii) Companies providing specific technical and organizational services related to the Site and the management of marketing and communication activities, operating as data processors appointed by the Controller;

(iii) Companies providing services necessary for the execution of the product purchase contract on the Site (such as the credit institution for payment services through PayPal or Credit Card), operating as autonomous data controllers or processors appointed by the Controller.

It is clarified that data processing will only be for the purposes indicated in this Privacy Policy and in compliance with the law. Furthermore, data may be communicated to police forces or the judicial authority, in compliance with the law and upon formal request by such entities, or if there are reasonable grounds to believe that the communication of such data is reasonably necessary to (1) investigate, prevent, or take action regarding suspected illicit activities or assist state supervisory and control authorities; (2) defend against any claims or accusations by third parties or protect the security of their website and company; or (3) exercise or protect the rights, property, or safety of Ceramiche Alessi, its customers, employees, or any other party. Personal data will not be disclosed, communicated to international organizations, and will be transferred abroad only by guaranteeing levels of protection and safeguarding according to legal norms and within the EU.

7. DATA RETENTION PERIOD

Data collected and processed for navigation purposes (point 2 (a) will be kept for the time necessary to provide the service. Data obtained and processed to respond to the customer (point 2 (b) will be kept for the time necessary to perform the service requested by the user. Data obtained for sales purposes (point 2 (c) will be kept for a period not exceeding 10 years, in accordance with civil and tax regulations. Data collected and processed for marketing purposes will be kept for a period not exceeding the average time of interest of the customer in Ceramiche Alessi’s products, subject to requests for deletion, correction, limitation, and other related to data retention, as requested by the data subject exercising their rights as indicated in point 8 and as provided by applicable law.

8. USER PRIVACY LAW RECOGNIZED RIGHTS

The user always has the right to:

(a) Access personal data concerning them.

(b) Request rectification or deletion of the same (including the right to be forgotten, where applicable).

(c) Request limitation of the processing concerning them or object to the processing, as well as the right to data portability.

(d) File a complaint with the competent supervisory authority and revoke previously given consent.

The above-mentioned rights can be exercised by contacting Ceramiche Alessi at the following email address: info@alessiceramiche.it.